The latest report by IMARC Group, titled “Webtoons Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the webtoons market report. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global webtoons market size reached US$ 7.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 75.8 Billion by 2032, exhibiting a growth rate (CAGR) of 30% during 2024-2032.
The global webtoons market is experiencing significant growth driven by the rising popularity of digital content consumption, particularly among younger demographics. Along with this, the increasing availability of high-speed internet and the proliferation of smartphones and tablets are enhancing accessibility to webtoons, contributing to market expansion.
Furthermore, the integration of interactive and multimedia elements in webtoons is attracting a broader audience and differentiating this format from traditional comics. The growth of social media platforms and online communities has also facilitated the discovery and sharing of webtoons, expanding their reach and influence. Additionally, the increasing investment from publishing companies and content creators in the development and promotion of webtoons is driving market growth. These factors, combined with the evolving preferences of digital consumers, are positively impacting the market.
Market Trends:
The market encompasses a diverse range of digital comic formats, including vertical scroll webtoons and interactive webcomics, catering to various genres such as romance, fantasy, and action. This market is characterized by its broad distribution across platforms such as webtoons-specific apps, online comic portals, and social media channels. In addition, the growing integration of webtoons with global streaming services and multimedia platforms is expanding their reach and enhancing their market presence.
Concurrently, the increasing involvement of international creators and publishers is contributing to the diversification of content and the expansion of market segments. Apart from this, the rise of monetization strategies, such as subscription models, in-app purchases, and advertising, is creating new revenue streams and driving market growth. Furthermore, technological advancements and the increasing global appeal of digital comics are creating a positive market outlook.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Izneo (Fnac Darty)
- Kakao Corp.
- Lezhin Entertainment Inc. (KidariStudio Inc.)
- Naver Webtoon Corp. (Naver Corporation)
- NHN Corp.
- Shueisha Inc.
- SideWalk Group
- Tappytoon
- Toomics Global Co. Ltd.
- ToryWorks Co. Ltd.
Webtoons Market Segmentation:
Our report has categorized the market based on region, type, revenue model, and application.
Breakup by Type:
- Comedy
- Action
- Sci-Fi
- Horror
- Romance
- Others
Breakup by Revenue Model:
- Subscription Based
- Advertisement Based
Breakup by Application:
- Mobile
- Laptop
- Tablets
- Television
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Contact US:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
