The latest report by IMARC Group, titled “Popcorn Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the popcorn market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global popcorn market size reached US$ 13.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 22.1 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032.
Popcorn Market Trends:
The global market is primarily driven by the increasing popularity of convenient and healthy snack options. In line with this, the introduction of innovative flavors and product varieties is also providing an impetus to the market. Moreover, the rising trend of at-home movie streaming, which boosts popcorn consumption, is acting as a significant growth-inducing factor for the market.
In addition to this, the expanding health-conscious consumer base, which prefers low-calorie snacks, is leading to higher demand. Besides this, the growing availability of microwaveable and ready-to-eat popcorn products is creating lucrative opportunities in the market. Also, the influence of social media and celebrity endorsements is impacting the market positively. The market is further driven by the implementation of attractive packaging and marketing strategies.
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Popcorn Market Scope and Growth Analysis:
The scope of the market is expanding as consumers increasingly seek diverse and exotic flavors. In line with this, the incorporation of organic and non-GMO ingredients in popcorn products is enhancing market reach. Moreover, as per the market analysis, the trend towards premium and gourmet popcorn offerings is broadening the market's appeal. Additionally, the rising preference for popcorn as a healthy snack alternative in fitness and wellness communities is widening the market scope.
Besides this, the expansion of e-commerce platforms, which provide easy access to a variety of popcorn products, is positively influencing the market. The market is also benefitting from partnerships between popcorn brands and movie theaters or streaming services. Furthermore, the growing popularity of popcorn in international markets is providing new growth opportunities. Other factors that are enhancing the market scope include continuous product innovation, increased marketing through influencers, and investments in sustainable packaging solutions.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Amplify Snack Brands Inc. (The Hershey Company)
- Campbell Soup Company
- Conagra Brands Inc.
- Eagle Family Foods Group LLC (The J.M. Smucker Company)
- Frito-Lay North America Inc. (Pepsico Inc.)
- Great American Popcorn
- Joe's Gourmet Foods Ltd.
- Popz USA LLC
- Preferred Popcorn
- Proper Snacks Ltd.
- Quinn Snacks Inc.
- Weaver Popcorn Bulk LLC
Popcorn Market Segmentation:
Our report has categorized the market based on region, type, distribution channel and end consumer.
Breakup by Type:
- Microwave Popcorn
- Ready-To-Eat (RTE) Popcorn
Breakup by Distribution Channel:
- On-Trade
- Off-Trade
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Other Channels
Breakup by End Consumer:
- Households
- Commercial
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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