A2 milk is a nutritious substitute for regular cow's milk. Cows that produce A2 milk primarily produce the A2 form of the -casein polypeptide rather than the A1 form. A2 beta-casein predominates in milk from Jersey, Asian herds, Guernsey, etc. Comparatively speaking, A2 Milk contains 12% more protein than regular cow's milk, 25% more vitamin A, 33% more vitamin D, 15% more calcium, and 30% more thick cream. Additionally, studies on A2 milk consumption show that regular consumption of this milk is advantageous for reducing muscle catabolism and enhancing muscle recovery.
The Organic A2 Milk Market is dominated by the following players: The A2 Milk Company (New Zealand), Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) (India), Godrej Jersey (India), PROVILAC Dairy Farms Pvt. Ltd. (India), Freedom Foods Group (Australia), Vinamilk (Vietnam), Erden Creamery Private Limited (India), Nestle S.A. (Switzerland), Vedaaz Organics Pvt. Ltd. (India), Ripley Farms (U.S.), Taw River Dairy (UK), Urban Farms Milk (India), Amul (India), Lion Dairy & Drinks (Australia), and other major players.
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Market Dynamics and Factors for A2 Milk Market:
Drivers:
High Nutritional Value than Regular Milk & Increasing Consumer Health Awareness
Milk is consumed as a healthy food because it contains a variety of nutrients that are essential for both human and animal health. Fat, a known healthy fat, is one of milk's main nutrients. A2 milk has a comparatively higher fat content than regular milk. While the fat content of regular milk is about 3.6%, that of A2 milk is found to be about 4.8%. A2 has been promoted by manufacturers as a better choice than regular milk over the last few decades. A special breed of cow yields A2 milk, which is composed of beta-casein proteins with phenylalanine at position 67.
Opportunities:
Advancements in Technology & Demand for Organic and GM-free Products
Various emerging technologies and ‘datafication’ of agriculture are offering farmers quantifiable information to continuously measure, react, and monitor farm operations. Adapting these technologies can ensure farmers that all decisions contribute positively to farm efficiency and profitability. Many technologies for assisting herd and grass management are becoming popular and can provide lucrative opportunities for the growth of the dairy sector. Improved smartphone data applications, drones, micro-sensor technology, robotics (such as automated milking parlors), and satellite systems are all likely to offer huge growth in the A2 Milk market.
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Segmentation Analysis of the A2 Milk Market:
By Form
· Powder
· Liquid
By Packaging
· Cartons
· Bottles
By Distribution Channel
· Supermarkets/Hypermarkets
· Convenience Stores
· Online Retail
· Others
By Application
· Dairy Products
· Milk-based Beverage
· Infant Formula
· Bakery & Confectionery
By Regional Outlook
· North America (U.S., Canada, Mexico)
· Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
· Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
· Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
· Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
· South America (Brazil, Argentina, Rest of SA)
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