Data Bridge Market Research analyses that the Digital Out of Home (OOH) Advertising Market which was growing at a value of 1,240.78 million in 2021 and is expected to reach the value of USD 2880.10 million by 2029, at a CAGR of 11.1% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Businesses are devoting a sizable portion of their marketing budget to digital marketing platforms. Digital marketing is an effective platform for a company to reach out to its target customers. As the number of people using social media platforms grows, so does the interest of marketers and advertisers in online social media advertisements. Most social media platforms offer programmatic display advertising business options to advertisers.
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Key Opportunity:
Increases in internet users and mobile subscriptions are expected to drive programmatic advertising demand. The global increase in online shopping has resulted in an increase in digital advertisements, with private marketplaces becoming more popular as a type of display advertising. Demand for display advertising would rise as the use of digital screens increased. The increased use of online travel advertising has resulted in an increase in programmatic ads based on user location data from various sources such as GPS and WIFI signals. Mobile-optimized advertisements are becoming increasingly popular. Increase in the number of OTT service subscribers, which would drive revenue from programmatic advertising because video streaming service providers deliver more advertisements per capita.
Some of the major players operating in the digital out of home (OOH) advertising market are:
- JCDecaux (France)
- Lamar Advertising Company (U.S.)
- Clear Channel Outdoor Holdings, Inc. (U.S.)
- OUTFRONT Media (U.S.)
- Prismview LLC (U.S.)
- Daktronics (U.S.)
- NEC Display Solutions, Ltd. (Japan)
- Stroer SE & Co. KGaA (Germany)
- Broadsign International LLC. (Canada)
- oOh!media Ltd. (Australia)
- Mvix, Inc. (U.S.)
- Christie Digital Systems USA, Inc. (U.S.)
- Ayuda Media Systems (U.S.)
- Deepsky Corporation Ltd. (Hong Kong)
- Aoto Electronics Co., Ltd (China)
Recent Development
- BNZSA, Europe's leading IT B2B digital, data, and lead generation agency, announced the launch of programmatic display in September 2021, allowing consumers to deepen relationships with potential clients by promoting brand awareness and thought-leadership content using technographic, firmographic, and intent data.
- In June 2021, Blackstone announced partnerships with Simpli.fi, a leading provider of programmatic display advertising and agency management software. The latter programmatic display agency firm received a USD 1.5 billion investment from the company, accounting for a majority stake.
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Middle East and Africa Digital Out Of Home (OOH) Advertising Market Scope
Location
- Outdoor
- Indoor
Product
- Digital Billboard
- Digital Screens
- Digital Signage
- Others
Application
- Transit
- Public Location Based
- Street Furniture
- Others
End user
- Retail
- Food & Beverages
- Healthcare
- Banking
- Financial Services and Insurance (BFSI)
- Public Sector
- Government
- Automotive
- Education
- Others
Digital Out Of Home (OOH) Advertising Market Regional Analysis/Insights
The countries covered in the digital out of home (OOH) advertising market report are U.A.E., Saudi Arabia, Egypt, Israel, South Africa and Rest of Middle East and Africa
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
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