WhatsApp chatbot is one of the highly important factors in WhatsApp Commerce. Chatbots help to answer questions related to your products and services, share content with customers, and send notifications about orders, shipping or payments. Thus, ultimately it leads to driving up your sales.
A chatbot for WhatsApp is simply an automated software. It is created using Artificial Intelligence (AI) or pre-programmed rules. WhatsApp chatbot endows with a powerful way to engage with your customers.
WhatsApp Chatbot is used to reach a wide audience, automate routine tasks, and provide better customer support. By using AI and NLP engine, WhatsApp chatbot intelligently interacts with the customers.
You can easily integrate WhatsApp AI chatbots with WhatsApp Business API to efficiently engage with your customers, students, employees or any other types of users. More importantly, you don’t need human intervention while performing operations of chat bot.
Let’s dig into why WhatsApp Chatbot is essential, creating WhatsApp Chatbot, and major industries where WhatsApp Chatbot is used.
Why WhatsApp Chatbot is important for businesses?
WhatsApp has more than 2.4 billion active users daily and it is extensively used communication channel globally.
WhatsApp chatbot helps you stay connected with your customers. It can significantly enhance customer interaction and streamline business operations leading to business growth.
Chatbot for WhatsApp can manage several tasks such as answer FAQs, improve sales, and book appointments. Chatbot provides helpful information and assistance to the customers even after regular business hours.
Now, let’s explore the significance of WhatsApp chatbot for businesses.
➤ Enhances Customer Support with Quick Responses
In recent years, companies have been using WhatsApp marketing to engage with their customers and improve their overall experience. An effective customer support channel addresses customer concerns on the dot. WhatsApp chatbots give instant responses to customer questions at any time of the day. So, users don’t have to wait for a human to reply which results in faster and efficient service. This makes customers valued, which enhances customer satisfaction and CSAT score for your brand. More importantly, it’s the best way to nurture brand loyalty.
➤ Quick Response for Frequently Asked Questions
While using a WhatsApp Chatbot for business, you get the benefit of providing consistent answers to common user queries. Businesses can use WhatsApp Chatbot to pick out frequently asked questions. With Chatbot, you can also provide immediate solutions. This not only saves your time but also valuable resources of your business.
➤ Communication Channel Available 24/7
Chatbots help customers around the clock, no matter wherever they are around the world. It provides answers and support at any time, be it after business hours or even holidays. It shows your commitment to the customer’s needs. And all these operations are easy with an absolute chatbot flow that’s always active and responsive.
➤ Manages Many Customers at Once
A single Chatbot can communicate with many people at the same time. This helps eCommerce businesses because they can handle more customers without making them wait. As WhatsApp chatbots do a lot of work alone, businesses don’t need to hire more staff.
➤ Boost Engagement to Grow Sales
Customer engagement is the top-most factor for the success of any e-commerce business. WhatsApp chatbot platforms allow you to enable interactive conversations. This helps nudge potential customers down the sales funnel. By enhancing customers’ experience in this way, you can boost sales.
Explore different WhatsApp templates for your businesses to engage with customers. WhatsApp templates with pre-defined message help you save time and effort of the customer support team.
Moving ahead in this blog, we will see how to create Chatbot for WhatsApp.
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