Non-alcoholic Beer Market Overview
The Non-alcoholic Beer Market revenue was estimated to be USD 18.50 billion in 2022 which is anticipated to reach the valuation of USD 30.55 billion with the CAGR rate of 7.43% by the year 2030.
Recent research shows that the Global Non-alcoholic Beer Market has undergone a steep growth in past few years. The market is also expected to find more opportunities to grow and develop further in the projected period of 2021 to 2030.
Germany's non-alcoholic beer market is experiencing significant growth, driven by the increasing health consciousness among consumers and the rising popularity of non-alcoholic beverages. Non-alcoholic beer is gaining traction in Germany as a healthier alternative to traditional beer, with consumers opting for these beverages for various reasons including health, social, and cultural factors.
Increasing health awareness among people over the world, changing taste, introducing new health trends in market has boosted the market growth in past years. Also, preference of Non-alcoholic beverages, increasing health consciousness and attractive flavors will be the primary market drivers in future time.
The Covid-19 pandemic has affected the Global Non-alcoholic Beer Market negatively due to the lockdown and other restrictions. But on the other hand, Covid pushed people towards healthy lifestyle which helps the market to grow.
Key players
Some key players in the Global Non-alcoholic Beer Market are Heineken International B.V., Moscow Brewing Company, Anheuser-Busch InBev SA/NV, Krombacher Brauerei, and Carlsberg. These key companies are focusing on creating new flavors, launching new products, collaborating with other companies and celebrities to promote their business growth and maintain a firm position in this competitive market.
Market Segmentation
The Global Non-alcoholic Beer Market is segmented into product type, distribution channel and region.
Depending upon the product type, the market is divided into alcohol free and low alcohol products.
Depending upon the distribution channel, the market is divided into storage based and non-store based. The store-based segment has the largest Global Low-alcohol beer market size as it incorporates consumer trends like product preference, low cost pricings, various other goods in one place. The retail shops, supermarkets, company outlets are the parts of store-based segment.
Supermarkets hold a significant share in the store-based segment and have 82.9% share of this segment.
Industry News
• The Carlsberg Group has announced their purchase of Wernesgrüner Brewery in Germany in 2020. This acquisition was a made to offer the consumers of Germany to choose from a larger portfolio as well as to save a major part of transportation cost.
• Heineken N.V in 2021, has announced their purchase of an additional 39,644,346 share in United Brewery Limited. Which will sum up their total share in UBL 61.5%.
• In 2020, the Suntory and PepsiCo company has announced their joint venture in Thailand which they named PepsiCo Suntory Beverages Thailand.
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