Originally Published on: Technavio Zero-waste Shampoo Market Analysis Europe,APAC,North America,South America,Middle East and Africa - US,China,Germany,UK,France - Size and Forecast 2023-2027
The zero-waste shampoo market is on track for significant expansion, with an expected surge of USD 67.96 million between 2022 and 2027, indicating a CAGR of 6.15%. This growth is predominantly driven by various factors, including concerns regarding plastic consumption, the growing preference for shampoo bars, and the expanding e-commerce sector.
#ZeroWasteShampooMarket 2023-2027
The market size is forecasted to expand at a CAGR of 6.15%. To gain comprehensive insights, access the sample report.
Identifying Key Trends and Challenges
A significant trend in the market is the increasing adoption of personalized home salon services. However, fluctuations in raw material prices may present challenges to growth. Researchers have analyzed data from 2022 to identify key trends and challenges. A thorough evaluation of drivers, trends, and challenges will aid stakeholders in refining their marketing strategies for a competitive edge.
#MarketTrends
The growing adoption of personalized home salon services is anticipated to have a positive impact on the market, particularly in regions like North America and Europe, where mobile app-based home salon services have gained momentum. Service providers offer water-efficient hair treatment solutions and plastic-free products, meeting the demand for immediate hair care solutions and propelling market growth.
Addressing Challenges
The presence of counterfeit products poses a significant challenge to the market during the forecast period. Counterfeit zero-waste shampoos, priced lower than branded products, attract a broad consumer base. However, these products may contain contaminants or low-quality ingredients, posing health risks. The availability of counterfeit products, especially online, undermines the revenue of established companies, impacting the global market's earnings.
Understanding Customer Preferences
The report delves into the market's adoption lifecycle, from innovator to laggard stages, assessing adoption rates across regions and key purchase criteria. This analysis assists companies in evaluating and developing growth strategies.
Market Share by Geography
The report provides detailed analyses of the competitive landscape, including information on 15 market companies such as:
Butter Me Up Organics, Chagrin Valley Soap and Salve Co., Dirty Hippie Ltd, EcoRoots, Emerson Soaps LLC, etee, Ethique Ltd., Friendly Soap Ltd., Hibar, J R Liggett Ltd., Katie Mae Naturals LLC, Lush Internet Inc, Oregon Soap Co., Plaine Products LLC, Plum Brilliance Apothecary, Rocky Mountain Soap Co., and The Refill Shoppe Inc.
Segmentation and Distribution
The zero-waste shampoo bars segment is poised to significantly contribute to market growth, driven by their affordability and sustainable packaging. Increased awareness of environmental pollution from plastic packaging has prompted sustainable packaging methods, further boosting market expansion. The online channel segment is expected to witness substantial market share growth, driven by rising internet penetration and evolving consumer purchasing behavior.
Regional Insights
Europe is projected to contribute 32% to the global market's growth, fueled by rising demand for organic haircare products and heightened awareness of plastic consumption's adverse effects.
Analyzing Market Dynamics
The market is bolstered by increasing demand for natural ingredients and eco-friendly products, aligning with consumer preferences for sustainability. Despite challenges like pricing and regulatory scrutiny, sales growth remains robust, driven by disposable income and awareness of harmful chemicals. Future opportunities lie in emerging markets and consumer trends favoring cruelty-free and vegan products, supported by policy initiatives.
Forecast and Outlook
The market report forecasts revenue growth globally, regionally, and at the country level from 2017 to 2027, analyzing the latest trends and growth opportunities.
