Originally Published on: TechnavioSports Turf Market by Type, Product, and Geography - Forecast and Analysis 2023-2027
The sports turf market is poised for substantial growth, with an anticipated increase of USD 3.28 billion from 2022 to 2027, projected to expand at a CAGR of 11.98%. Several factors are driving this growth, including the growing demand for outdoor sports, increased awareness among stadium owners regarding cost-effective maintenance, and advancements in artificial sports turf technology.
What will be the Scope of the Sports Turf Market During the Forecast Period?
Sports Turf Market Size
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Market Analysis: Key Drivers, Trends, Challenges, and Customer Landscape
The primary driver of market growth is the increasing demand for outdoor sports, although concerns about product-related health and safety may impede it. Researchers have analyzed data from 2022, alongside key drivers, trends, and challenges, assisting companies in refining their marketing strategies for competitive advantages.
Key Driver
The escalating demand for outdoor sports significantly fuels market expansion, with popular outdoor sports like baseball, hockey, and rugby driving this demand. However, restrictions on landscaping services due to water shortages impact the market, although demand continues to rise annually.
Prominent Trends
The proliferation of hybrid grass turf availability is a significant trend shaping the market, offering enhanced durability and reduced damage from sports activities. Hybrid grass, a combination of natural grass and synthetic reinforcing fibers, is increasingly utilized in stadiums and training pitches, promising extended playing hours and minimal maintenance costs.
Main Challenge
Health and safety concerns associated with the products pose a challenge to market growth, with increased injury risks and apprehensions regarding carcinogenic crumb rubber infills used in artificial turfs impacting market expansion. Government regulations, such as the ban declared by Boston in 2022, further exacerbate this challenge.
Key Market Customer Landscape
The market report covers the adoption lifecycle from innovators to laggards, focusing on regional penetration rates and purchase criteria to assist companies in strategy development.
Sports Turf Market Share by Geography
Global Market Customer Landscape
Leading Sports Turf Market Vendors
Companies deploy various strategies such as alliances, partnerships, and product launches to enhance their market presence.
Fastest-Growing Segment
The private sports facilities segment is poised for significant growth during the forecast period, as private sports facilities invest in top-tier turf to provide optimal playing surfaces to users, fostering segment growth.
Sports Turf Market Size
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Key Regions
Europe is expected to contribute 36% to the global market growth, driven by increased installations and demand for sports stadiums.
