Lee Kang-in (Paris Saint-Germain), who was second in sports star brand reputation, was pushed out of the rankings after the 'table tennis incident' at the Asian Football Confederation (AFC) Asian Cup.

According to the February sports star brand reputation big data analysis results of the Korea Business Research Institute on the 20th, soccer players Son Heung-min (Tottenham), Hwang Hee-chan (Wolverhampton), and Kim Min-jae (Bayern Munich) ranked 1st to 3rd.

The Korea Business Research Institute analyzed and ranked 47,023,309 sports star brand big data measured from the 20th of last month to this day.

Son Heung-min, who has maintained first place since August of last year, had a brand reputation index of 6,797,459 in February.

It fell 15.66% compared to last January (8,059,914), but maintained first place.

Hwang Hee-chan ranked second with a brand reputation index of 4,533,561, and Kim Min-jae ranked third with a brand reputation index of 3,801,034. 4th place is baseball player Lee Jeong-hoo (San Francisco Giants), and 5th place is Park Ji-sung (Jeonbuk Hyundai technical director). 한국야동