Lead Generation: Definition, Types And Stategies
What is a Lead?

A lead is a person or firm who is interested in your brand’s products/services. Leads can be the information we have on the person or the company.

What is Lead Generation?

Lead generation is the process of attracting, guiding and making interest in our potential audience to turn them into our brand’s customer. Job application, online contents and blog posts are varieties of lead generation which ensures the information about our brand’s product. Lead generation plays a pivotal role in business growth. Because, it increases sales & revenue for your business. By making people aware of the type, features and benefits of using our brand’s product, we can effortlessly reach out to our potential audience. Thereby turning them into loyal customers.

Have you watched people putting online stories like hiring posts and such stuff regarding a company? It is also a kind of lead generation to make a presence in the social platform. In this way, we can make people get familiar with our brand & its products. It in turn boosts the brand awareness of people. More leads we get, more sales gained. Unlike many of other marketing strategies,lead generation doesn’tcreate a canvassing feel in the minds of our potential customers. Instead, they view our products, they like it and they buy it. We are not compelling any customer directly. So, our audience will feel a freedom of purchase even we have indirectly influenced them to buy our product. So, the main factor we should consider here is that our competitors are also utilizing lead generation strategies.

Suppose a person wants to buy a school bag for your children. He went to the shop and gets confused which bag to buy. This is one of the areas where lead generation works. Suppose he is unaware of brands of bags usually. But somewhere in the past he has heard of ‘wildcraft’ branded bags. So, when he sees this branded bag, there is a cent percentage surety that he will buy it. This is how lead generation works for our business to reach the marketing goals.

Types Of Lead Generation

1. Inbound Lead Generation

Inbound lead generation involves attracting the website visitors and to convert them into leads. In inbound lead generation, the visitor controls how and when they will engage with our website contents and providing their contact information.

2. Outbound Lead Generation

Outbound lead generation is one of the cost-effective strategies for a brand’s communication with its potential customers. The sales team can reach out to the leads by using tactics such as pay-per-click, cold calling and cold e-mail outreach etc.

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