Content pillar includes major content built with a proper structure and effective content strategy.

Pillar content highlights core areas of your brand. These contents lay foundation of long-form content such as blog articles, videos, social media posts, podcasts, and more.

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In 2024, content writers need to stay up-to-date on the latest trends, especially as they create thousands of words daily. Content writing is much more than rephrasing information from Google—it’s about crafting words to meet specific goals and resonate with the audience. Each year, new insights emerge, helping writers refine their approach and stay competitive. To achieve high rankings on Google, writers need to understand essential SEO strategies and the types of content that will lead the way.

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In the dynamic landscape of the internet, where trends rise and fall faster than a house of cards, achieving sustainable SEO can feel like an uphill battle. Here’s where evergreen content enters the scene. It is a powerful tool for building a website’s long-term organic traffic and establishing itself as a reliable source of information.

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