What does vertical mean in marketing?
In the context of marketing, vertical refers to a specific industry or market segment that a product or service is designed to serve. A vertical market is a niche market that focuses on a particular industry, trade, or profession, where vendors offer goods and services that meet the specific and specialized needs of the customer group in that industry. The opposite of a vertical market is a horizontal market, which is a broader market that serves a wide range of buyers across different sectors of the economy. Vertical marketing strategies often involve a deep understanding of the customer group and their needs, as well as specialized marketing tactics to effectively reach and engage with them.
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