Point of Sale Design: What is POS Design and How Can You Use it Best

Capturing your customer's attention and inspiring them to make purchases at the point of checkout can be a challenge. This is where Point of Sale (POS) design comes in. POS design refers to the strategic placement and creation of promotional materials, displays, and visual elements positioned around the checkout area or throughout the store.

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Harness indoor signage to drive impulse sales.

Impulse buying refers to a spontaneous and unplanned decision by consumers to purchase an item right before they make their primary intended purchase, and this decision is often driven by emotions. It's a common occurrence in the shopping experience and holds significant value for retailers. Data suggests that impulse purchases account for a substantial portion of all purchases, ranging from 40% to 80%.

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