Harness indoor signage to drive impulse sales.
Impulse buying refers to a spontaneous and unplanned decision by consumers to purchase an item right before they make their primary intended purchase, and this decision is often driven by emotions. It's a common occurrence in the shopping experience and holds significant value for retailers. Data suggests that impulse purchases account for a substantial portion of all purchases, ranging from 40% to 80%.
https://www.signwaves.co.uk/bl....og/harness-indoor-si
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