The amount YouTube pays per 100,000 views can vary widely depending on several factors, including the video’s niche, audience demographics, engagement rate, and the presence of ads. On average, YouTubers can expect to earn between $200 to $2,500 per 100,000 views. This wide range is due to the different CPM (Cost Per Thousand Impressions) rates, which typically range from $2 to $25, depending on the factors mentioned above.

CPM is influenced by factors like the type of ads displayed, viewer location, and the channel’s content category. For instance, videos in finance or technology niches tend to attract higher CPMs compared to those in entertainment or lifestyle categories.

For a more personalized estimate or to optimize your YouTube channel for better earnings, you can explore services like Muffin Media’s YouTube channel optimization services.