A Guideline for Hiring a good SEO Company

A Guideline for Hiring a good SEO Company

SEO, Marketing and web design go hand in hand and its complex work, effort, expertise and commitment daily is what it takes to succeed in a competitive environment. Just like anything in life, the more you know, the harder you work, the more successful you will be.

There is rampant cheating in this industry which needs to be addressed and as a business owner you need to be aware of that when you are hiring a marketing company that specializes in SEO, Link Building and Social Security. Provides media marketing. Let's look at the SEO aspect of an online marketing campaign.


There are a few questions you need to ask when hiring an SEO company, and the answers are important in your decision making as to which company you're going to hire.


1) On average, how many hours a month does your SEO company work to optimize and market your company?

2) Does your SEO company do its optimization and marketing manually or by automation?

3) Will your SEO company work not only on internal website optimization, but also on external marketing of your website?

4) Will the company provide you with a list of what they have done, quantify it and provide a continuous meaningful analysis of their progress?

5) What do they provide in relation to their external marketing efforts and will they provide a comprehensive list of what they have achieved?

6) Will they research top competitive keywords and phrases and use them in their SEO?

7) Are they marketing your business to the right geographic areas?

8) Will they engage you with their marketing efforts and ask for your insights about their company and its goals?

9) What additional benefits will they provide at no cost to you to boost your results because they care about your success and long-term relationship?

10) Will they honestly and completely assess your website and current marketing efforts and provide a comprehensive list of objectives and plans to achieve them that will address all phases of a successful marketing campaign?


We interact with several companies a day who are getting quotes from SEO companies and we have found a general list of disturbing disclosures from their experiences with other SEO companies. The first topic that comes up is cost and the conversation starts like this; "How much do you charge? I've got some quotes for $150 - $250 per month and they guarantee great results!" Well, first, no one can guarantee a specific result (provided that the objective is to compete using top key phrases) as this is determined by the search engine itself, not the company doing the marketing. I touch on the topics in the list of questions above and the business owner on the other end of the conversation is usually speechless. "You're the first company to delve into these topics and educate me on this thoroughly!"


To rank high with competitive key phrases takes a great deal of work and marketing and no legitimate, experienced company will put forth that kind of effort for $200 a month. They would be out of business fast. But for a couple hundred dollars more, hiring the expertise you need, you will get the results you want, and your revenue will expand exponentially! A dramatic increase in business and ROI is what you are looking for, and your investment more than pays for itself. Too many times we have taken over the work of SEO and marketing from another company only to find that they have not touched anything in months. The xml sitemap was last updated five months ago! The pages have not been adjusted and the website has not expanded in months.


Another way SEO companies can take on clients for bargain basement prices is to use automation. Websites or software which post your pages to the search engines and broadcasts data with a click of the button. You may have seen these options available within your hosting company's website or advertised on television from ineffective budget website building companies who always use templates. Automation can only get you so far. It is inept and ineffective and provides a false sense of security that you have done what it takes to compete and market your website to the search engines. Software cannot do the expansive and integral manual work that is crucial to successful SEO and marketing of a company's website and online presence. Sure, you can get limited results from little effort or automation, but boy are you missing out on a big piece of the pie and a great deal of business!


We have a client that hired us for SEO, Link Building, Press releases, Blog creation, entries and syndication and Social Media Marketing and signed a long-term contract to do so. The problem was they didn't want to pay to build out and improve their website which was sorely lacking in content among other things. I honestly told them that it is imperative they build out their website design and improve its structure for us to be successful in our efforts. They said, don't worry about that right now, it's not in our budget. Well, we DO worry about the success of our clients. So, we went ahead and restructured their website, built it out, re-designed the website and expanded it with relative industry content, links and coding... free. They are quite happy, and it would not have been possible if we didn't go the extra mile for them and provide these added benefits. This and the services outlined above are the type of commitment you need from the SEO company in India you hire. SEO, Marketing and web design go hand in hand and its complex work, effort, expertise and commitment daily is what it takes to succeed in a competitive environment. Just like anything in life, the more you know, the harder you work, the more successful you will be.


In today's economy and challenging business environment with tight budgets, cost seems to be a major factor in determining vendor hires. But, on the o their hand it is a total waste of money to pay for something you are not getting or a service that doesn't deliver what you need.