"The pandemic really pushed the fitness industry to quickly pivot and embrace digital fitness solutions," says certified personal trainer and nutrition coach, Emily Thompson. "And I think this transition is here to stay, offering women convenience, affordability, and the ability to train on their own schedule."
With just a smartphone, tablet, or laptop, women can now access thousands of live and on-demand workout classes, from yoga and Pilates to strength training and high-intensity interval training (HIIT). Many online fitness platforms also include features like workout calendars, nutrition guides, and progress tracking to help users stay motivated and accountable.
"Online fitness has been a total game-changer, especially for busy moms and women with unpredictable schedules," explains Thompson. "You can squeeze in a 20-minute workout before the kids wake up or find an hour-long class to do in the evening. The flexibility is unmatched."
Cost is another major benefit of virtual workouts. Boutique fitness studios and personal training can be expensive, but online fitness subscriptions are typically much more affordable - often ranging from $10 to $50 per month. This accessibility allows women to prioritize their health and fitness without breaking the bank.
Of course, the rise of online fitness has also created some unique challenges. "It can be hard to stay motivated and focused when you're working out at home without an instructor there to push you," says Thompson. "And making sure you have the right equipment and set up your space properly is important to avoid injury."
To combat these obstacles, Thompson recommends that women new to online fitness start with live, instructor-led classes. "Having that real-time guidance and encouragement can make a big difference," she explains. "And don't be afraid to get creative with household items as workout equipment - things like canned goods, resistance bands, and even stairs can be great alternatives."
Overall, the growth of online fitness has unlocked a world of possibilities for women looking to prioritize their health and wellness. Whether you're a new mom, busy professional, or simply want to diversify your workout routine, there has never been a better time to explore the benefits of virtual fitness.
