Every brand in the digital ecosystem is in the rat race to expand its presence, build brand reputation, and gain customer trust. But to excel in this race brands need to make sure they safeguard their efforts from threats like Brand infringement. The major brand challenge is identifying infringement cases and building an automated takedown, reporting, or blacklisting mechanism to protect their brand reputation and maintain brand integrity. Fake Apps, Websites, Social Media Handles, Customer Care, Job Posts, or any fake Brand Communications must be identified to protect brand image along with the detection of counterfeit products and sellers. Let’s dig deeper to unveil what it takes to detect brand infringement cases and mitigate the risk and adverse impact of brand infringement.
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