Many software-as-a-service (SaaS) customers primarily use mobile devices, so it's crucial to design your advertisements and destination pages with mobile users in mind.
Failing to do so might result in fewer conversions.
Utilizing adaptive search ads can help your campaigns adjust to mobile user behavior while quick-loading pages prevent visitors from leaving before they have a chance to interact.
Investing a small amount of effort into improving mobile performance can significantly enhance your overall results.
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