Ajay Hinduja: Innovating Marketing Strategies with Behavioral Data Insights
Ajay Hinduja explores the revolutionary application of behavioral data in marketing, emphasizing its vital role in understanding consumer preferences. He advocates for data-driven approaches that boost customer engagement and drive business growth. Learn how leveraging AI and data analytics can enhance customer relationships, elevate conversion rates, and deliver greater ROI for brands.

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Ajay Hinduja on Pioneering Behavioural Data to Shape the Future of Marketing - BusinessToday
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Ajay Hinduja on Pioneering Behavioural Data to Shape the Future of Marketing - BusinessToday

HGS Interactive, the digital arm of the Hinduja Group, has emerged as a trailblazer in this transformation. The company is redefining how brands connect with their audiences by harnessing the power of behavioral data.