Livpure raises $28 Mn from M&G Investments and Ncubate Capital

Livpure, a manufacturer of water purifiers and air conditioners, has raised Rs 208 crore ($25 million) from M&G Investments and Rs 25 crore ($3 million) from Ncubate Capital Partners. The funds will be used to expand categories, develop products, and enhance market presence. Founded in 2012 by Rakesh Malhotra and Navneet Kapoor, Livpure offers a range of products including water purifiers, air coolers, and kitchen appliances. The company, with over $80 million raised to date, competes with DrinkPrime and traditional players like Eureka Forbes. In FY23, Livpure saw a 35% growth in revenue to Rs 294 crore, with water purifiers contributing over 80% of sales. The company reported a 45% growth in Q1 FY25.

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https://entrackr.com/2024/08/l....ivpure-raises-28-mn-