What are different PhD dissertation theories used ..

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What are different PhD dissertation theories used in marketing research? | #phd in marketing

What are different PhD dissertation theories used in marketing research?

What are different PhD dissertation theories used in marketing research?

This PhD dissertation delves into key marketing research theories, such as the Theory of Planned Behavior, Social Cognitive Theory, Consumer Culture Theory, Relationship Marketing Theory, Brand Equity Theory, and the Diffusion of Innovations Theory. It aims to enhance understanding of cons

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